Unlock your customer data: How to drive better customer experiences

In a digital landscape increasingly concerned with privacy, organizations are having to rethink their data collection strategies in order to increase conversion rates.

Learn how to evolve your customer engagement strategy by investing in the collection, management, governance and quality of first-party data with customer data platforms (CDP). Also see a demonstration of how OpenText™ Experience Platform, together with Google Cloud™, can segment users based on their engagement behaviours and activate the first-party data to generate personalized experiences and communications.